Extra credit discussion question

For extra credit, write 150 words about the experience of viewing the Mexican and Cuban film posters displayed in the Smathers Library. You may wish to consider the following questions: What was particularly striking about the typography and graphic design of these posters? In terms of design and typography, how are they different from (or surprisingly similar to) the film posters you’re used to seeing? What, if anything, do you learn by seeing them in person as opposed viewing the digitized versions?

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Published in: on January 25, 2010 at 12:19 pm  Comments (1)  

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  1. Upon entering the exhibit, I was immediately struck by the similarity between these movie posters and those of pulp magazine and novel covers. Not only the similar painted look of the artwork, but also the often elaborate illustrated typography. I imagine Helvetica fans (like those on display in the movie) would balk at how many of the posters featured a mish-mash of different, often stylistically clashing, typesets. The comparison to pulps is further enforced in this regard, as the dramatic typefaces of “Sandra” (with the subtitle of “La Mujer de Fuego” literally set ablaze) and “Flor de Sangre” actively work to excite the viewer into discovering what sort of movie lies behind these attention-grabbing marquees.

    As far as viewing it in person as opposed to digitally, I have to confess that I visited the exhibit and took the time to take in the sights, but used the digital collection when I got home in order to further my analysis. Though the digital copy is a great reference, I feel as if seeing the posters in person allowed me a greater insight into the textures of paper and the direction of the brush strokes that seem to be sacrificed somewhat in the transition to pixels. Their large size also had a commanding presence that can not be replicated on a small monitor that requires zoom tools to view at regular size.


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